NOW (NOW TV) review 2026
Sky (Comcast) · nowtv.com
NOW is Sky’s contract-free streaming arm and the legal answer to most “IPTV UK” searches: it is where Sky Sports, Sky Atlantic and Sky Cinema are sold by the month. The Sports membership carries every Sky Sports channel, with a 24-hour day pass for single events, while Entertainment at £7.99 covers Sky Atlantic and Sky Max.
Plans and prices
| Plan | Monthly price | What you get |
|---|---|---|
| Entertainment | £7.99 /month | Sky Atlantic, Sky Max; £4.99 Saver with 6-month term |
| Cinema | £9.99 /month | Sky Cinema; from £6.99 on a 6-month term |
| Sports | £34.99 /month | all Sky Sports channels; from £27.99 on a 12-month term |
| Sports Day Membership | £14.99 /month | 24-hour pass |
| Boost | See official pricing | ad-free, Full HD, 3 devices; price at checkout |
Prices and plans read from the official pricing page on 2026-10-12. They change often: confirm on the operator site before subscribing.
Key facts
Main channels
Sports rights
- Premier League (Sky games)
- EFL
- F1
- Cricket
- Golf
- Darts
- Rugby
Supported devices
Strengths
- Only way to get Sky Sports and Sky Atlantic without a Sky contract
- Day pass for one-off sporting events
- Cheap Entertainment tier
Weaknesses
- Ads unless you pay for Boost
- Sports is expensive month to month
- No DVR and 720p without Boost
Verdict
Best for Sky Sports and Sky Atlantic without a dish or a contract; add Boost if you want Full HD without adverts.
Plans and prices
Head-to-head comparisons
Frequently asked questions
How much does NOW (NOW TV) cost per month?
Entertainment: £7.99, Cinema: £9.99, Sports: £34.99, Sports Day Membership: £14.99. Figures read on the date at the top of the page; promotional first-month prices usually end automatically.
Does NOW (NOW TV) have a free trial?
None at present. Trials are tied to new accounts and a payment method, and the operator can withdraw or change them at any time.
How many devices can stream NOW (NOW TV) at the same time?
3 simultaneous streams. Recording: None (catch-up only).
Which devices support NOW (NOW TV)?
NOW Stick, Apple TV, Fire TV, Roku, Samsung & LG TVs, PlayStation / Xbox, Chromecast, iOS / Android, Web. Smart-TV apps are the easiest route; a streaming stick is the fallback for older sets.
Is there a contract with NOW (NOW TV)?
None on monthly plans. Where an annual or 24-month option exists it lowers the monthly price but removes the right to cancel early.
Is NOW (NOW TV) legal IPTV?
Yes. NOW (NOW TV) is operated by Sky (Comcast) with licences for every channel it carries, unlike the unlicensed subscriptions that share the IPTV label.