NOW (NOW TV) cost 2026: £7.99/month, plans, fees and how to pay less
Sky (Comcast) · nowtv.com
NOW (NOW TV) costs £7.99 a month on its entry plan. This page lists every plan and add-on price we could read from the official site, the fees that are not in the headline number, how the price has moved, and the legitimate ways to pay less.
Plans and prices
| Plan | Monthly price | What you get |
|---|---|---|
| Entertainment | £7.99 /month | Sky Atlantic, Sky Max; £4.99 Saver with 6-month term |
| Cinema | £9.99 /month | Sky Cinema; from £6.99 on a 6-month term |
| Sports | £34.99 /month | all Sky Sports channels; from £27.99 on a 12-month term |
| Sports Day Membership | £14.99 /month | 24-hour pass |
| Boost | See official pricing | ad-free, Full HD, 3 devices; price at checkout |
Prices and plans read from the official pricing page on 2026-10-12. They change often: confirm on the operator site before subscribing.
What is included in the price
Price changes and fees
Saver plans (£4.99 Entertainment, from £6.99 Cinema, from £27.99 Sports) require a 6 or 12-month minimum term; the rolling monthly prices are higher.
How to pay less
- Take the annual or longer-term plan where NOW (NOW TV) offers one; the monthly rate drops without changing the content.
- Use the first-month or new-customer promotion once, then compare the renewal rate with the rivals below before it renews.
- Pause or cancel outside the seasons you watch; monthly plans have no exit fee and your account keeps its settings.
- Skip add-ons until you have used the trial or first month to see which channels you actually open.
See official pricing
NOW (NOW TV) Prices and plans read from the official pricing page on 2026-10-12. They change often: confirm on the operator site before subscribing.
Entry prices of the other licensed services in United Kingdom
| Plan | Monthly price | Simultaneous streams | Free trial |
|---|---|---|---|
| NOW (NOW TV) | £7.99/month | 3 | None at present |
| Sky Stream | from £26/month | 1 | None |
Frequently asked questions
How much is NOW (NOW TV) per month in 2026?
£7.99 on the entry plan; higher tiers and add-ons are listed in the table above with the date they were read.
Are there hidden fees with NOW (NOW TV)?
Taxes are added at checkout in most markets, and some services add a sports or broadcast fee that only appears on the final step. The notes above state what applies to NOW (NOW TV).
Does NOW (NOW TV) raise prices often?
Live-TV services adjust prices roughly once a year when rights deals renew. The price history note above lists the moves we have on record for NOW (NOW TV).
Is the annual plan worth it?
Only if you watch all year. The saving is real, but you lose the ability to cancel in the off-season, which is where most households save more.
Can I pay for NOW (NOW TV) month to month?
None on monthly plans. Monthly plans can be cancelled from the account page before the next billing date.
Is there a cheaper legal alternative?
The table of other licensed services in United Kingdom shows every entry price; the free public-broadcaster apps cost nothing.