NOW (NOW TV) plans and packages 2026: which tier to choose
Sky (Comcast) · nowtv.com
NOW (NOW TV) sells 5 plans. This guide explains what each tier adds, which one fits a solo viewer, a family, a sports fan or a 4K household, and how upgrading, downgrading and cancelling work, so you buy the tier you will use rather than the one with the longest feature list.
The plans
Entertainment £7.99/month
Sky Atlantic, Sky Max; £4.99 Saver with 6-month term
Cinema £9.99/month
Sky Cinema; from £6.99 on a 6-month term
Sports £34.99/month
all Sky Sports channels; from £27.99 on a 12-month term
Sports Day Membership £14.99/month
24-hour pass
Boost See official pricing
ad-free, Full HD, 3 devices; price at checkout
Prices and plans read from the official pricing page on 2026-10-12. They change often: confirm on the operator site before subscribing.
Which plan to choose
- Solo viewer on one screen: the entry plan; 3 simultaneous streams are more than one person needs.
- Family with several TVs: check the stream limit (3) and recording (None (catch-up only)); upgrade only if the entry plan caps you.
- Sports fan: confirm the rights you want (Premier League (Sky games), EFL) are in the tier before paying; add-on packs are often cheaper than the top tier.
- 4K household: this service does not stream in 4K, so do not pay for a higher tier expecting it.
Upgrading, downgrading and cancelling
Plan changes take effect at the next billing date, with upgrades sometimes applied immediately and prorated. None on monthly plans applies to cancellation: monthly plans end at the period end; term plans run to the end of the term. Settings, recordings and profiles survive a downgrade on most services.
See official pricing
NOW (NOW TV) Prices and plans read from the official pricing page on 2026-10-12. They change often: confirm on the operator site before subscribing.
Frequently asked questions
What is the cheapest NOW (NOW TV) plan?
Entertainment; details and price in the table above.
What does the top NOW (NOW TV) plan add?
Boost: ad-free, Full HD, 3 devices; price at checkout.
Can I change plans later?
Yes; changes apply at the next billing date and your account settings are kept.
How many people can use one plan?
3 simultaneous streams; profiles are usually unlimited within that cap.
Is there a contract?
None on monthly plans.